1. In Basecamp, go to the project called “Communications | Your College.”
  2. In the To-Do List, name the to-do to match the subject line of your email.
  3. Add your Admissions Counselor to the Assigned to section.
  4. Add the date you want the email to be sent in the Due on section. Be sure to select A specific day (“Runs for multiple days” doesn’t show up on our assignment list, which may cause delays in processing the email).
    • We recommend adding all email requests to Basecamp two weeks before the send date. We require a lead time of three days for email processing.
    • Your Admissions Counselor will let you know if there are any questions or clarifications needed and will add the Data Systems Team contacts once your email request is final.
    • Once all details for the email send request are correct in Basecamp, the Data Systems Team will send your email within three business days.
    • Please note that we cannot send any emails on the days surrounding each decision release date. The length of this blackout period varies, but it’s usually around three to four days. Details regarding each cycle’s blackout dates are shared as they become available.
  5. In the Notes section:
    • Paste the link to the email you have created in Slate.
    • Indicate your target audience (see the list below for the audience options).
    • Indicate if the email is a one-time send, has multiple send dates, or is automatic with an expiration date.
    • Indicate if there are any variable fields (for example: preferred name or major).
  6. Click Add This To-Do.
  7. All communication with your Admissions Counselor and the Data Systems Team regarding your email request will take place in the Basecamp thread.
How to define a Slate audience