Colleges are allowed to send two email communications to applicants during the 2021 cycle.

An applicant is defined as a student that has submitted an application but has not yet received a decision.

Applicant communications should be carefully crafted since the audience includes students that will unfortunately be denied. Please ensure that your message (1) has a clear purpose, (2) is not redundant with what Admissions is already sending in its applicant communications plan, and (3) is appropriately engaging but does not cause confusion or stress for students while they await their decisions.

Communications must be pre-approved by the Office of Undergraduate Admissions, in conjunction with the Office of Communications for Enrollment Management. Please seek this approval through your Admissions contact prior to submitting your email into Basecamp. The approval process is below.

  1. The OUA Communications Contact or OUA Communications Coordinator will tag the OCEM Marketing Coordinator and Senior Editor on the Basecamp thread where a unit includes applicants in their audience.
    • Other OCEM staff (Director, Project Manager and Senior Graphic Designer) should be copied (subscribed to the thread) to serve as backup
  2. The OCEM Marketing Coordinator and Senior Editor have 3 business days to review the email and offer any feedback for revisions, or approve the email
  3. The college email process then resumes as normal