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So far Chris Axtman-Barker has created 14 blog entries.

Annual Marketing Report

The Annual Marketing Report provides a summary of marketing activity related to undergraduate recruitment and yield through the Office of Undergraduate Admissions. 2021 Marketing Report Slide deck Recorded presentation We recommend watching the recording to get the most information. Topics include: The enrollment funnel Marketing efforts and goals by channel OUA's advertising efforts & strategy Web content performance Social media performance Email outcomes & more


2022 Admissions Cycle Marketing Plan

Chris Axtman-Barker, Marketing Coordinator within the Office of Communications for Enrollment Management, presents the 2022 Admissions Cycle Marketing Plan, providing information on overall strategy and ways to collaborate. If you work in a college or campus unit here at UIUC and create a marketing plan for prospective students, this is resource designed primarily to inform you of our efforts within Undergraduate Admissions. The slide deck for this presentation is also available for viewing, but keep in mind it lacks valuable context found within the presentation recording.


How to Add a Text Message Request to Basecamp

In Basecamp, go to the project called “Communications | Your College.” In the To-Do List, name the to-do to match the subject of your text. Add your OUA Contact Person to the Assigned to section. Add the date you want the text to be sent in the Due on section. Be sure to select A specific day (“Runs for multiple days” doesn’t show up on our assignment list, which may cause delays in processing). We recommend adding all text requests to Basecamp three weeks before the send date. We require a lead time of five days for text processing. Your OUA Contact Person should alert the [...]


How to Send Text Messages from Slate

Before any texts can be sent, your unit must set up a phone number, have a Slate inbox, and communicated who will be responding to reply texts and for how long. See texting policies for more details. Making your text Login to Slate. Navigate to the deliver icon at the top menu bar (the megaphone). Select the "New Mailing" button at the top left. Next, you will see the New Mailing screen. Enter a name for your text, choose the relevant folder, sub folder, and realm your text should be in (College folder, FAA  subfolder, and FAA realm in this [...]


How to Create a Communications Plan

It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for them to be successful? You can always refer to the suggested key messages for colleges and academic units: unique academics, post-graduate success and rankings, and differentiating experiences. Remember, messaging from OUA [...]


How to Add a Mailing, Data or Report Request in Basecamp

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to briefly describe your report request. Add your OUA Contact Person to the Assigned to section. Add the date you want the mailing to be sent to you or report to be received in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which may cause delays in processing your request). We recommend adding all data requests to Basecamp two weeks before the due date. We require a lead time of five days for [...]


How to Define Your Audience

Audience Parameters Following are the four audience parameters we need in order to process your email requests in Basecamp. Be as specific as possible in your request, avoiding the use of "all," since this doesn't give us enough information. 1. Current Student Status As a rule, you can only send emails to students in your college's interest area who have the following status: Inquiries - students who have expressed an interest in Illinois and your college's interest area Admits - students who have been admitted to Illinois but haven't yet accepted their offer to attend Accepts - students who have accepted [...]


Data Request Policy

Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends Requested data and reports will be presented in Tableau or in a live Slate report Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements The data request must be submitted within Basecamp (OUA's project management platform) and assigned to OUAContact@illinois.edu. Each request will be reviewed for the following requirements: Complete [...]


College/Unit Marketing and Communication Plan Policy

Marketing Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to OUAContact@illinois.edu by August 1. Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity. Communication Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a communications plan to OUAContact@illinois.edu by August 1. The communication plan should include all of the upcoming cycle's emails, mailings, event invitations, and other communications projects for both the college and any departments [...]


How to Add an Email to Slate

In Slate, go to Deliver (megaphone icon), then Mailings. On the right, select the folder/subfolder where your email belongs. Units are categorized by college or department. Select New Mailing. (In some cases, you may want to make a copy of an already-existing email. To do so, select the email, then Copy Mailing. Be sure to uncheck "Copy Query" in the resulting pop-up box.) Name should be the subject line of the email. Folder should be the folder/subfolder you're entering the email into. User should stay you. Realm should be the college/dept. Method should stay Email. Opt Out should be No Unsubscribe. UTM Tracking should stay Disabled. Select Save. [...]

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