The Annual Marketing Report provides a summary of marketing activity related to undergraduate recruitment and yield through the Office of Undergraduate Admissions. 2021 Marketing Report Slide deck Recorded presentation We recommend watching the recording to get the most information. Topics include: The enrollment funnel Marketing efforts and goals by channel OUA's advertising efforts & strategy Web content performance Social media performance Email outcomes & more
Chris Axtman-Barker, Marketing Coordinator within the Office of Communications for Enrollment Management, presents the 2022 Admissions Cycle Marketing Plan, providing information on overall strategy and ways to collaborate. If you work in a college or campus unit here at UIUC and create a marketing plan for prospective students, this is resource designed primarily to inform you of our efforts within Undergraduate Admissions. The slide deck for this presentation is also available for viewing, but keep in mind it lacks valuable context found within the presentation recording.
It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for them to be successful? You can always refer to the suggested key messages for colleges and academic units: unique academics, post-graduate success and rankings, and differentiating experiences. Remember, messaging from OUA [...]
Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends. Data requests should present efficient solutions to straightforward problems or questions. They should not be used to create specialized workarounds to solve niche problems. Requested data and reports will be presented in Tableau or in a live Slate report. Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements Data requests [...]
Marketing Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to the Office of Communications for Enrollment Management by August 1. Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity. Learn more about marketing plans, including the Office of Undergraduate Admissions marketing plan. Communication Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a communication plan to the Office of Communications for Enrollment Management by August 1. [...]
What is the Program Explorer? The Program Explorer is an interface on the Admissions website that allows users to explore undergraduate majors. What information is editable within the Program Explorer? College staff may request an edit to the following information: Description—Descriptions are carefully crafted to be informative and understandable for those who do not yet have a high school degree. Please consider these factors when submitting an edit suggestion. Career options Sample employer destinations—You can select up to three sample employers from your program's full employer list. If an employer isn't included in your full list, we can't add that employer [...]
Requirements All text messages should be sent via Slate in cooperation with the Office of Enrollment Management. This ensures that student statuses are up to date, reduces the risk of texts being filtered as spam, and enables centralized metrics and functional tracking. The college/unit sending the text message must have staff online for at least two hours after sending a text message to handle responses, since communication expectations with text messages are immediate. You must have consent to text the people on your list. When a student or parent fills out an inquiry form, they have the option to opt-in to [...]
