About Doug Burgett

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So far Doug Burgett has created 17 blog entries.

Event Planning & Training

Planning All visits, both in-person and virtual, are coordinated with the Office of Undergraduate Admissions (OUA) and centralized through our CRM, Slate. Visit planning occurs three times throughout the admissions cycle. Fall Visits For prospective undergraduate students June/July is when OUA reaches out to units to finalize plans Units are required to share all visit plans in our fall planning spreadsheet Spring Visits For prospective and admitted undergraduate students October/November is when OUA reaches out to units to finalize plans Units are required to share all visit plans in our spring planning spreadsheet Summer Visits For prospective undergraduate students March/April is when [...]

2022-04-20T09:08:27-05:00Training, Visits|


Undergraduate recruitment and yield policies are created to ensure consistency and reduce risk. If you have questions, please contact us. Applicant Communication Policy College/Unit Marketing and Communication Plan Policy Data Request Policy Email Send Policy Program Explorer Edit Policy Text Messaging Policy


Applicant Communication Policy

An applicant is defined as a student that has submitted an application but has not yet received a decision. Therefore an applicant audience includes students that will unfortunately be denied. Due to the sensitive nature of applicant communications, colleges and units are not allowed to communicate with applicants. The Office of Undergraduate Admissions manages an applicant communications plan to ensure students continue to receive touch points from Illinois while awaiting a decision.



For general inquiries or specific questions regarding the R&Y Network, admissions policies, processes, etc., please email OUA-Contact@illinois.edu. The OUA-Contact inbox is monitored by a team of people representing different units within Enrollment Management. Questions will be filtered to the appropriate party and a response will be provided as soon as possible.

2022-03-04T09:08:56-06:00About R&Y|

How to Present a Unified Brand to Prospective Students

Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity.  Disney is [...]


Tips for Creating and Sending Emails

Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Some of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple.  Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]


Notice of Admission (2021)

Decisions are coming in February and that means admitted students will be receiving some great news. We’ve included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that informs them they’ve been admitted. This year's page has a fireworks animation on the top and an interactive area on the bottom where students can activate some confetti and [...]


Best ROI Yield Activities (From Chief EM Officers)

Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, "What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?" Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle. One-on-one meetings with students Breakout rooms with specific topics during virtual events Virtual events that connect admitted students with current students and/or alumni  Targeted and tailored communications Virtual events that include faculty, Deans, and key [...]


Inclusive Illinois Initiative

The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some of the current initiatives while adding future programs when needed. We are ranked #1 for the most students of color among top-ranked Midwest universities and #2 in diversity among top-ranked Midwest [...]

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