About Doug Burgett

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So far Doug Burgett has created 26 blog entries.
26 07, 2021

Fall 2021 Campus Visit Plans

2021-07-26T12:43:28-05:00July 26th, 2021|Updates|

In-person campus visits for prospective undergraduate students will resume starting in early September. We are fully aware that planning for the Fall semester has lagged, and for this we apologize. We appreciate your patience and understanding as we work through this next phase of our campus visit operation. Goals for Fall 2021 Centralize registration for campus visits, academic meetings, college tours, non-academic meetings, etc. Offer a menu of options, allowing students to customize their experience Standardize times for in-person academic meetings and college tours Offer virtual academic meetings for departments Offer virtual non-academic meetings Continue to offer virtual options for students [...]

27 05, 2021

How to Present a Unified Brand to Prospective Students

2021-05-27T12:30:37-05:00May 27th, 2021|How-tos, Insights|

Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity.  Disney is [...]

19 01, 2021

Tips for Creating and Sending Emails

2021-01-19T17:04:23-06:00January 19th, 2021|How-tos|

Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Most of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple.  Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]

13 01, 2021

Notice of Admission (2021)

2021-02-18T12:53:13-06:00January 13th, 2021|Updates|

Decisions are coming in February and that means admitted students will be receiving some great news. We’ve included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that informs them they’ve been admitted. This year's page has a fireworks animation on the top and an interactive area on the bottom where students can activate some confetti and [...]

14 12, 2020

Best ROI Yield Activities (From Chief EM Officers)

2020-12-14T10:12:22-06:00December 14th, 2020|Insights|

Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, "What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?" Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle. One-on-one meetings with students Breakout rooms with specific topics during virtual events Virtual events that connect admitted students with current students and/or alumni  Targeted and tailored communications Virtual events that include faculty, Deans, and key [...]

4 12, 2020

5 Considerations for Yield in 2021

2020-12-04T16:35:49-06:00December 4th, 2020|Insights|

Yield season will begin in mid-February when we release our decisions, and run through May 1. We put together a list of five things to consider given the uniqueness of our cycle due to the COVID-19 pandemic.  1. Personalized Approach Yield is the time to get more personalized with students since we know more about them. For example, we have an address for every admitted student. We also know what college they belong to. This information can help us craft better communications and responses to our admitted students, and we need to take advantage of this opportunity. Especially this year. The [...]

15 10, 2020

Delayed Admission Communications (Spring and Fall 2021)

2020-10-15T15:55:05-05:00October 15th, 2020|Updates|

Due to circumstances brought on by the COVID-19 pandemic, we have a new, unique audience: those that opted to delay admission by a semester or a full year. These students have been admitted and want to come to UIUC. Together, OUA and the college in which the student has been admitted, can reinforce the student's decision to choose UIUC by effectively communicating up until they decide to attend. Below you'll find OUA's comm plan for this audience, and helpful tips for colleges as they choose to engage. OUA Comm Plan Spring 2021 Students Email 1 Timing: Mid-October Topic: New Notification of [...]

16 09, 2020

Inclusive Illinois Initiative

2020-09-16T16:37:42-05:00September 16th, 2020|Updates|

The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some of the current initiatives while adding future programs when needed. We are ranked #1 for the most students of color among top-ranked Midwest universities and #2 in diversity among top-ranked Midwest [...]

7 08, 2020

Applicant Communication Policy (2021 Cycle)

2020-09-30T16:36:50-05:00August 7th, 2020|Policies|

Colleges are allowed to send two email communications to applicants during the 2021 cycle. An applicant is defined as a student that has submitted an application but has not yet received a decision. Applicant communications should be carefully crafted since the audience includes students that will unfortunately be denied. Please ensure that your message (1) has a clear purpose, (2) is not redundant with what Admissions is already sending in its applicant communications plan, and (3) is appropriately engaging but does not cause confusion or stress for students while they await their decisions. Communications must be pre-approved by the Office of [...]

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