Doug Burgett – R&Y Network

2022 Transfer Accept/Decline Survey

Each year we send a survey to all admitted undergraduate students who accept or decline their offer of admission. Our goal is to understand why students choose to come to the University of Illinois Urbana-Champaign or choose to go elsewhere, and what matters most when making that decision. We also try to assess how UIUC performs when it comes to counseling, communications, customer service, and more. This report provides an overview of key insights, takeaways, and recommendations. Survey Participation 601 accepts 57 declines Main Takeaways Cost remains the number-one reason why students decline [...]

Doug Burgett2022-11-01T15:13:12-05:00Analysis|

Litmus

Litmus is a tool for designing, building, and testing emails. Starting December 1, 2022, it is required that all emails to prospective and admitted undergraduate students be created within Litmus. This allows us to utilize shared templates and test for accessibility and other potential delivery issues. After December 1, 2022, if your email does not use a Litmus template it will be held back from being sent. Litmus training guide Roles & Access Everyone that logs in to Litmus as either a Code Editor or Reviewer will have access to all emails. We encourage units to [...]

Doug Burgett2023-01-25T14:13:56-06:00Uncategorized|

2022 First-Year Accept/Decline Survey

View accept survey data View decline survey data Each year we send a survey to all admitted undergraduate students who accept or decline their offer of admission. Our goal is to understand why students choose to come to the University of Illinois Urbana-Champaign or choose to go elsewhere, and what matters most when making that decision. We also try to assess how UIUC performs when it comes to counseling, communications, customer service, and more. Full accept survey results and full decline survey results are available to the R&Y Network and can be filtered several ways, including by college. This report [...]

Doug Burgett2022-10-31T13:58:16-05:00Analysis|

Event Planning & Training

Planning All visits, both in-person and virtual, are coordinated with the Office of Undergraduate Admissions (OUA) and centralized through our CRM, Slate. Visit planning occurs three times throughout the admissions cycle. Fall Visits For prospective undergraduate students June/July is when OUA reaches out to units to finalize plans Units are required to share all visit plans in our fall planning spreadsheet Spring Visits For prospective and admitted undergraduate students October/November is when OUA reaches out to units to finalize plans Units are required to share all visit plans in our spring planning spreadsheet Summer Visits For prospective undergraduate students March/April is when [...]

Doug Burgett2022-11-10T09:13:04-06:00Training, Visits|

Policies

Undergraduate recruitment and yield policies are created to ensure consistency and reduce risk. If you have questions, please contact us. Applicant Communication Policy College/Unit Marketing and Communication Plan Policy Data Request Policy Email Send Policy Program Explorer Edit Policy Text Messaging Policy

Doug Burgett2022-03-10T13:31:32-06:00Training|

Applicant Communication Policy

An applicant is defined as a student that has submitted an application but has not yet received a decision. Therefore an applicant audience includes students that will unfortunately be denied. Due to the sensitive nature of applicant communications, colleges and units are not allowed to communicate with applicants. The Office of Undergraduate Admissions manages an applicant communications plan to ensure students continue to receive touch points from Illinois while awaiting a decision.

Doug Burgett2022-03-04T09:08:17-06:00Training|

Contact

For general inquiries or specific questions regarding the R&Y Network, admissions policies, processes, etc., please email OUA-Contact@illinois.edu. The OUA-Contact inbox is monitored by a team of people representing different units within Enrollment Management. Questions will be filtered to the appropriate party and a response will be provided as soon as possible.

Doug Burgett2022-03-04T09:08:56-06:00About R&Y|

2021 Enrollment Management Summit

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Doug Burgett2022-03-04T09:22:03-06:00Strategy|

How to Present a Unified Brand to Prospective Students

Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity. Disney is [...]

Doug Burgett2022-03-10T13:00:47-06:00Strategy|

Tips for Creating and Sending Emails

Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Some of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple. Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]

Doug Burgett2022-03-10T13:00:27-06:00Communications|

About Doug Burgett