2021 Enrollment Management Summit
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How to Present a Unified Brand to Prospective Students
Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity. Disney is [...]
Tips for Creating & Sending Emails
Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Many of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple. Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]
Notice of Admission (2021)
Decisions are coming in February and that means admitted students will be receiving some great news. We’ve included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that informs them they’ve been admitted. This year's page has a fireworks animation on the top and an interactive area on the bottom where students can activate some confetti and [...]
Best ROI Yield Activities (From Chief EM Officers)
Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, "What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?" Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle. One-on-one meetings with students Breakout rooms with specific topics during virtual events Virtual events that connect admitted students with current students and/or alumni Targeted and tailored communications Virtual events that include faculty, Deans, and key [...]
Inclusive Illinois Initiative
The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some of the current initiatives while adding future programs when needed. We are ranked #1 for the most students of color among top-ranked Midwest universities and #2 in diversity among top-ranked Midwest [...]
Marketing Planning: 1 of 2
In case you missed the webinar, here is the recording.
Marketing Planning: Part 2 of 2
In case you missed the webinar, here is the recording.