Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, “What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?”

Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle.

  1. One-on-one meetings with students
  2. Breakout rooms with specific topics during virtual events
  3. Virtual events that connect admitted students with current students and/or alumni 
  4. Targeted and tailored communications
  5. Virtual events that include faculty, Deans, and key administrators
  6. Providing details on resources available through your college or unit
  7. Virtual tours of labs, classrooms, teaching spaces, etc., led by faculty or students