Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, “What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?”
Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle.
- One-on-one meetings with students
- Breakout rooms with specific topics during virtual events
- Virtual events that connect admitted students with current students and/or alumni
- Targeted and tailored communications
- Virtual events that include faculty, Deans, and key administrators
- Providing details on resources available through your college or unit
- Virtual tours of labs, classrooms, teaching spaces, etc., led by faculty or students