19 01, 2021

Tips for Creating and Sending Emails

2021-01-19T17:04:23-06:00January 19th, 2021|How-tos|

Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Most of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple.  Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]

11 09, 2019

How to Add a Text Message Request to Basecamp

2021-01-19T13:09:21-06:00September 11th, 2019|How-tos|

In Basecamp, go to the project called “Communications | Your College.” In the To-Do List, name the to-do to match the subject of your text. Add your Admissions Counselor to the Assigned to section. Add the date you want the text to be sent in the Due on section. Be sure to select A specific day (“Runs for multiple days” doesn’t show up on our assignment list, which may cause delays in processing). We recommend adding all text requests to Basecamp three weeks before the send date. We require a lead time of five days for text processing. Your Admissions Counselor should alert the OCEM team [...]

11 09, 2019

How to Send Text Messages from Slate

2019-09-11T21:30:53-05:00September 11th, 2019|How-tos|

Before any texts can be sent, your unit must set up a phone number, have a Slate inbox, and communicated who will be responding to reply texts and for how long. See texting policies for more details. Making your text Login to Slate. Navigate to the deliver icon at the top menu bar (the megaphone). Select the "New Mailing" button at the top left. Next, you will see the New Mailing screen. Enter a name for your text, choose the relevant folder, sub folder, and realm your text should be in (College folder, FAA  subfolder, and FAA realm in this [...]

11 09, 2019

How to Make a Slate Event

2020-09-30T16:54:46-05:00September 11th, 2019|How-tos|

Setting Up Your Event Navigate to the event section of Slate by clicking on the calendar icon, then click on the “New Event” button at the top. In the “Details” tab, enter the following information: Page title – Enter the name of the event as it should externally appear to the student. Internal name – If different from the external name, enter the internal name. Template – Leave as blank. Folder – Select your college/unit’s folder. If no folder has been set up for your college/unit yet, select “Other” and type in your college/unit name. Note: Do not select Admissions folders. [...]

6 09, 2019

How to Create a Communications Plan

2019-09-09T19:12:51-05:00September 6th, 2019|How-tos|

It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for them to be successful? You can always refer to the suggested key messages for colleges and academic units: unique academics, post-graduate success and rankings, and differentiating experiences. Remember, messaging from OUA [...]

5 09, 2019

How to Add a Mailing, Data or Report Request in Basecamp

2019-12-03T15:41:48-06:00September 5th, 2019|How-tos|

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to briefly describe your report request. Add your Admissions Counselor to the Assigned to section. Add the date you want the mailing to be sent to you or report to be received in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which may cause delays in processing your request). We recommend adding all data requests to Basecamp two weeks before the due date. We require a lead time of five days for request [...]

26 08, 2019

How to Define Your Audience in Slate

2020-09-30T16:38:25-05:00August 26th, 2019|How-tos|

Audience Options As a rule, a college can only send emails to students in that college's interest area. Please note the four audience options for your email communication in Basecamp. Be as specific as possible in your request, avoiding the use of "all" as this doesn't give us enough information (for example, we can't know whether "all admits" means freshmen only or freshmen and transfers, etc.). Current Student Status: Accepted Offer Admitted It is important that units specify admits, accepted students or both in their audience requests. Inquiries Note: We cannot process any college emails to Applicants or Prospects Student Type: [...]

26 08, 2019

How to Add an Email to Slate

2019-09-11T21:33:41-05:00August 26th, 2019|How-tos|

In Slate, go to Deliver (megaphone icon), then Mailings. On the right, select the folder/subfolder where your email belongs. Units are categorized by college or department. Select New Mailing. (In some cases, you may want to make a copy of an already-existing email. To do so, select the email, then Copy Mailing. Be sure to uncheck "Copy Query" in the resulting pop-up box.) Name should be the subject line of the email. Folder should be the folder/subfolder you're entering the email into. User should stay you. Realm should be the college/dept. Method should stay Email. Opt Out should be No Unsubscribe. UTM Tracking should stay Disabled. Select Save. [...]

26 08, 2019

How to Add an Email Request to Basecamp

2019-09-11T21:32:48-05:00August 26th, 2019|How-tos|

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to match the subject line of your email. Add your Admissions Counselor to the Assigned to section. Add the date you want the email to be sent in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which may cause delays in processing the email). We recommend adding all email requests to Basecamp two weeks before the send date. We require a lead time of three days for email processing. Your Admissions Counselor will let you [...]

18 07, 2019

How To Edit Major Information on the Admissions Website

2019-09-11T21:35:00-05:00July 18th, 2019|How-tos|

Program Explorer We present our programs of study through an interface called Program Explorer. This tool allows students to see what we offer and learn more about each program of interest. Some of the program information comes directly from data sources, however some information is provided by the college. You can read more about the what this within our policy for editing major information within the Program Explorer. If you have a program that needs editing, please submit a request. Submit edit

Go to Top