Insights – R&Y Network

27 05, 2021

How to Present a Unified Brand to Prospective Students

Doug Burgett2021-05-27T12:30:37-05:00May 27th, 2021|How-tos, Insights|

Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity. Disney is [...]

Best ROI Yield Activities (From Chief EM Officers)

Doug Burgett2020-12-14T10:12:22-06:00December 14th, 2020|Insights|

Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, "What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?" Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle. One-on-one meetings with students Breakout rooms with specific topics during virtual events Virtual events that connect admitted students with current students and/or alumni Targeted and tailored communications Virtual events that include faculty, Deans, and key [...]

5 Considerations for Yield in 2021

Doug Burgett2020-12-04T16:35:49-06:00December 4th, 2020|Insights|

Yield season will begin in mid-February when we release our decisions, and run through May 1. We put together a list of five things to consider given the uniqueness of our cycle due to the COVID-19 pandemic. 1. Personalized Approach Yield is the time to get more personalized with students since we know more about them. For example, we have an address for every admitted student. We also know what college they belong to. This information can help us craft better communications and responses to our admitted students, and we need to take advantage of this opportunity. Especially this year. The [...]