How to Present a Unified Brand to Prospective Students

Branding may seem like business reserved for marketing and communications staff, but each individual touchpoint matters. Even if you aren’t a designer it’s important to ask yourself, “What role do I play in the Illinois brand?” Or more importantly, “How can I contribute to the goal of presenting a unified brand to prospective students?” Why It Matters If we think about some of the strongest brands, there are a few that most likely come to mind. Take Apple. When we think of Apple we may think of high-end technology, sleek design, and user-focused interfaces that spark and enable creativity.  Disney is [...]

2022-03-10T13:00:47-06:00Strategy|

2022 Admissions Cycle Marketing Plan

Chris Axtman-Barker, Marketing Coordinator within the Office of Communications for Enrollment Management, presents the 2022 Admissions Cycle Marketing Plan, providing information on overall strategy and ways to collaborate. If you work in a college or campus unit here at UIUC and create a marketing plan for prospective students, this is resource designed primarily to inform you of our efforts within Undergraduate Admissions. The slide deck for this presentation is also available for viewing, but keep in mind it lacks valuable context found within the presentation recording.

2022-03-10T13:00:37-06:00Strategy|

Best ROI Yield Activities (From Chief EM Officers)

Back in November a VP of Enrollment sent out a question on the AAU Chief Enrollment Management Officers listserv asking, "What do you consider to be the top 3-5 yield activities that bring the best return on investment (ROI)?" Here is a condensed list of answers that were shared in response to this question. Hopefully you can find some inspiration for your own yield activities this cycle. One-on-one meetings with students Breakout rooms with specific topics during virtual events Virtual events that connect admitted students with current students and/or alumni  Targeted and tailored communications Virtual events that include faculty, Deans, and key [...]

2022-03-04T09:31:15-06:00Strategy|

Inclusive Illinois Initiative

The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some of the current initiatives while adding future programs when needed. We are ranked #1 for the most students of color among top-ranked Midwest universities and #2 in diversity among top-ranked Midwest [...]

2022-03-04T09:28:27-06:00Strategy|
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