Training

How to Create a Communications Plan

It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for them to be successful? You can always refer to the suggested key messages for colleges and academic units: unique academics, post-graduate success and rankings, and differentiating experiences. Remember, messaging from OUA [...]

Chris Axtman-Barker2022-03-10T12:54:29-06:00Training|

Data Request Policy

Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends. Data requests should present efficient solutions to straightforward problems or questions. They should not be used to create specialized workarounds to solve niche problems. Requested data and reports will be presented in Tableau or in a live Slate report. Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements Data requests [...]

Chris Axtman-Barker2025-01-15T13:21:15-06:00Training|

College/Unit Marketing & Communication Plan Policy

Marketing Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to the Office of Communications for Enrollment Management by August 1. Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity. Learn more about marketing plans, including the Office of Undergraduate Admissions marketing plan. Communication Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a communication plan to the Office of Communications for Enrollment Management by August 1. [...]

Chris Axtman-Barker2025-01-15T13:25:25-06:00Training|

Program Explorer Edit Policy

What is the Program Explorer? The Program Explorer is an interface on the Admissions website that allows users to explore undergraduate majors. What information is editable within the Program Explorer? College staff may request an edit to the following information: Description—Descriptions are carefully crafted to be informative and understandable for those who do not yet have a high school degree. Please consider these factors when submitting an edit suggestion. Career options Sample employer destinations—You can select up to three sample employers from your program's full employer list. If an employer isn't included in your full list, we can't add that employer [...]

Chris Axtman-Barker2023-05-24T14:59:00-05:00Training|

Texting Policy

Requirements All text messages should be sent via Slate in cooperation with the Office of Enrollment Management. This ensures that student statuses are up to date, reduces the risk of texts being filtered as spam, and enables centralized metrics and functional tracking. The college/unit sending the text message must have staff online for at least two hours after sending a text message to handle responses, since communication expectations with text messages are immediate. You must have consent to text the people on your list. When a student or parent fills out an inquiry form, they have the option to opt-in to [...]

Chris Axtman-Barker2025-01-15T13:32:14-06:00Training|

How to Request Edits to the Program Explorer

We present our programs of study through an interface called the Program Explorer. This tool allows students to see what we offer and learn more about each program of interest. Some program explorer information comes directly from data sources; however, some information is provided by the college. You can read more about what information colleges can edit within the Program Explorer on our policy page. If you have program information that needs to be edited, please submit a request. Submit edit

Doug Burgett2023-05-24T15:03:41-05:00Training|

10 Tips for Creating Effective Emails

1. Define your purpose. You should always have a clearly defined purpose for your emails so that you can keep your content focused on that purpose. If you don’t have a clearly defined purpose, you should probably revisit whether the email is necessary. 2. Know your audience. For starters, Gen Zers (categorized as 19 years of age and under) know how to educate themselves and find information. They’re driven workers who want to make a difference in the world, and they prefer to communicate with images. 3. Consider your subject line. Some writers overlook subject lines entirely, while others agonize [...]

Doug Burgett2022-03-10T12:50:04-06:00Training|