Chris Axtman-Barker, Marketing Coordinator within the Office of Communications for Enrollment Management, presents the 2022 Admissions Cycle Marketing Plan, providing information on overall strategy and ways to collaborate. If you work in a college or campus unit here at UIUC and create a marketing plan for prospective students, this is resource designed primarily to inform you of our efforts within Undergraduate Admissions. The slide deck for this presentation is also available for viewing, but keep in mind it lacks valuable context found within the presentation recording.
Decisions are coming in February and that means admitted students will be receiving some great news. We’ve included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that informs them they’ve been admitted. This year's page has a fireworks animation on the top and an interactive area on the bottom where students can activate some confetti and [...]
Due to circumstances brought on by the COVID-19 pandemic, we have a new, unique audience: those that opted to delay admission by a semester or a full year. These students have been admitted and want to come to UIUC. Together, OUA and the college in which the student has been admitted, can reinforce the student's decision to choose UIUC by effectively communicating up until they decide to attend. Below you'll find OUA's comm plan for this audience, and helpful tips for colleges as they choose to engage. OUA Comm Plan Spring 2021 Students Email 1 Timing: Mid-October Topic: New Notification of [...]
The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some of the current initiatives while adding future programs when needed. We are ranked #1 for the most students of color among top-ranked Midwest universities and #2 in diversity among top-ranked Midwest [...]
We understand that plans are rapidly changing for everyone right now at a key time in the admissions cycle. If you have an urgent need (email request, data request, etc.), please don't hesitate to let us know. We will do the best we can to speed up processes and turnaround times to meet your deadlines.
Decisions are coming and that means admitted students will be receiving some great news. We've included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that informs them they’ve been admitted. Splash Page Video Notice of Admission Email Roughly a day after decision release, admitted students receive an email that also [...]
In case you missed the webinar, here is a link to the slides and a video of the presentation.
The Visit Mailer is a postcard that gets sent to junior and senior inquiries (students that have expressed an interest in Illinois). We send it in September and February, encouraging students to visit Illinois.
The Parent Admissions Guide is designed to help parents of high school juniors navigate the college search process. We include ten tips, all with links to more expansive information online. This is a direct mail piece that is sent to all high school junior inquiries (meaning those that have expressed an interest in Illinois). We mail it in September and February.
The Campus Visit Book is distributed when prospective and admitted students attend a campus visit program. The book provides tips for making the most of a visit, along with highlighting important things to look for while on campus. Students receive other materials, such as a majors list, application checklist, or an admitted checklist, and all the items come in a branded Illinois bag.