College/Unit Marketing and Communication Plan Policy

Marketing Plan Requirements

Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to OUAContact@illinois.edu by August 1.

Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity.

Communication Plan Requirements

Before each admissions cycle, colleges and other strategic partners are required to submit a communications plan to OUAContact@illinois.edu by August 1.

The communication plan should include all of the upcoming cycle’s emails, mailings, event invitations, and other communications projects for both the college and any departments within that college. All of these projects should also have a requested send date.

This process ensures everyone’s communications fit together in a cohesive schedule, allowing Enrollment Management to handle peak send times effectively.