What is a communication plan?

A communication plan includes all of the communications you intend to deliver to your target audiences. It should articulate the who, what, and when for all of your strategic communications.

Does OUA have a communication plan?

Yes, the Office of Undergraduate Admissions has several communication plans, each built around a different audience segment or a campaign theme, such as visiting campus.

Do I need a communication plan?

Yes. Each college or academic unit that partners with the Office of Undergraduate Admissions to recruit and/or yield students must create a communication plan and share it with us by August 1.

Your communication plan should include all communications for the upcoming admissions cycle (both recruitment and yield), such as emails, mailings, event invitations, etc. that your unit/college and any other departments within your unit/college intend to deliver. All of these communications must include an intended send date.

Why do I have to submit a communication plan?

It’s important for all units to coordinate communications so the prospective student experience is unified and clear. By sharing our plans, we’re able to effectively manage the workload and ensure our messages are appropriate and complimentary.