Latest Posts

Latest Posts2019-09-09T18:49:58-05:00
1510, 2020

Delayed Admission Communications (Spring and Fall 2021)

Categories: Updates|

Due to circumstances brought on by the COVID-19 pandemic, we have a new, unique audience: those that opted to delay admission by a semester or a full year. These students have been admitted and want to come to UIUC. Together, OUA and the college in which the student has been admitted, can reinforce the student's decision to choose UIUC by effectively communicating up until they decide to attend. Below you'll [...]

1609, 2020

Inclusive Illinois Initiative

Categories: Updates|

The focus of the Inclusive Illinois Initiative is to be innovative in how we enhance our current outreach programs to underrepresented populations. We will need the support of the campus community to be involved in the outreach to inspire prospective and admitted students to see the impact they will have on the University of Illinois Urbana-Champaign campus and the world. Increased partnership with UIUC stakeholders can help evolve some [...]

708, 2020

Applicant Communication Policy (2021 Cycle)

Categories: Policies|

Colleges are allowed to send two email communications to applicants during the 2021 cycle. An applicant is defined as a student that has submitted an application but has not yet received a decision. Applicant communications should be carefully crafted since the audience includes students that will unfortunately be denied. Please ensure that your message (1) has a clear purpose, (2) is not redundant with what Admissions is already sending in [...]

204, 2020

COVID-19 & Communications Processes

Categories: Updates|

We understand that plans are rapidly changing for everyone right now at a key time in the admissions cycle. If you have an urgent need (email request, data request, etc.), please don't hesitate to let us know. We will do the best we can to speed up processes and turnaround times to meet your deadlines.

1012, 2019

Notice of Admission (2020)

Categories: Updates|

Decisions are coming and that means admitted students will be receiving some great news. We've included many of the communications below so you can see what students receive online, in their inbox, and in their mailbox. myIllini Splash Page The first place students discover they’ve been admitted is within myIllini. When decisions become available, admitted students click on their application and discover a splash page that [...]

710, 2019

Visit Mailer (2020)

Categories: Updates|

The Visit Mailer is a postcard that gets sent to junior and senior inquiries (students that have expressed an interest in Illinois). We send it in September and February, encouraging students to visit Illinois.

710, 2019

Parent Admissions Guide (2020)

Categories: Updates|

The Parent Admissions Guide is designed to help parents of high school juniors navigate the college search process. We include ten tips, all with links to more expansive information online. This is a direct mail piece that is sent to all high school junior inquiries (meaning those that have expressed an interest in Illinois). We mail it in September and February.

2009, 2019

Campus Visit Book (2020)

Categories: Updates|

The Campus Visit Book is distributed when prospective and admitted students attend a campus visit program. The book provides tips for making the most of a visit, along with highlighting important things to look for while on campus. Students receive other materials, such as a majors list, application checklist, or an admitted checklist, and all the items come in a branded Illinois bag.

2009, 2019

Exploration Book (2020)

Categories: Updates|

Our Exploration Book is used by counselors within the Office of Undergraduate Admissions when they travel to college fairs, both in Illinois and out of state. The book provides a very brief introduction to Illinois, which includes majors, cost information, and campus facts. In a future post, we will share what our complete setup looks like at a college fair.

1909, 2019

Junior and Senior Packets (2020)

Categories: Updates|

To achieve better brand-building among juniors and seniors, we changed our direct mail strategy this year from postcards to packets, allowing us to send keepsake items such as an Illinois magnet, a book of student stories, an application guide to Illinois (for Seniors), and a college prep guide (for Juniors). We also include a handwritten note from Andy Borst, the Director of Admissions.  Senior packet mail date is August [...]

1909, 2019

Admissions Communication Plan (2020)

Categories: Updates|

The Office of Communications for Enrollment Management (OCEM) maps out all outgoing communications from the Office of Undergraduate Admissions (OUA) within one central communication plan. It’s a hefty document, but it will allow you to view the messages, audiences, and timing for all communications.  View Comm Plan

1109, 2019

How to Add a Text Message Request to Basecamp

Categories: How-tos|

In Basecamp, go to the project called “Communications | Your College.” In the To-Do List, name the to-do to match the subject of your text. Add your Admissions Counselor to the Assigned to section. Add the date you want the text to be sent in the Due on section. Be sure to select A specific day (“Runs for multiple days” doesn’t show up on our assignment list, which may cause delays in processing). We recommend [...]

1109, 2019

How to Send Text Messages from Slate

Categories: How-tos|

Before any texts can be sent, your unit must set up a phone number, have a Slate inbox, and communicated who will be responding to reply texts and for how long. See texting policies for more details. Making your text Login to Slate. Navigate to the deliver icon at the top menu bar (the megaphone). Select the "New Mailing" button at the top left. Next, you will see the [...]

1109, 2019

How to Make a Slate Event

Categories: How-tos|

Setting Up Your Event Navigate to the event section of Slate by clicking on the calendar icon, then click on the “New Event” button at the top. In the “Details” tab, enter the following information: Page title – Enter the name of the event as it should externally appear to the student. Internal name – If different from the external name, enter the internal name. Template – Leave as blank. [...]

609, 2019

How to Create a Communications Plan

Categories: How-tos|

It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for [...]

509, 2019

How to Add a Mailing, Data or Report Request in Basecamp

Categories: How-tos|

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to briefly describe your report request. Add your Admissions Counselor to the Assigned to section. Add the date you want the mailing to be sent to you or report to be received in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which [...]

2608, 2019

How to Define Your Audience in Slate

Categories: How-tos|

Audience Options As a rule, a college can only send emails to students in that college's interest area. Please note the four audience options for your email communication in Basecamp. Be as specific as possible in your request, avoiding the use of "all" as this doesn't give us enough information (for example, we can't know whether "all admits" means freshmen only or freshmen and transfers, etc.). Current Student Status: Accepted [...]

2608, 2019

Data Request Policy

Categories: Policies|

You have questions, and we can pull a report with the answers! Data Request Restrictions Requested data should be about the college or academic unit's audience, or general trends of students Requested data and reports will be presented in Tableau or in a live Slate report Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures the delivery of the most up to date [...]

2608, 2019

Admissions Counselor College Contact Policy

Categories: Policies|

Each college or academic unit serviced by Enrollment Management using Slate communication and data features will be assigned an Admissions Counselor as their representative. Their main duties in this role are described below: Serve as the main point of contact. Admissions counselors are the point of contact for all communication with the college. Verify request details. Once everything is set, the counselor comments in Basecamp that the email or report request [...]

2608, 2019

College/Academic Unit Communication Plan Policy

Categories: Policies|

Communication Plan Requirements Each college or academic unit needs to provide their communication plan to the Office of Undergraduate Admissions by August 1st. The communication plan should have all of the upcoming cycle's emails, mailings, event invitations, or any other communications projects listed for both the college and any departments under that college. All of these projects should also have a requested send date. These communications plans help coordinate peak [...]

2608, 2019

How to Add an Email to Slate

Categories: How-tos|

In Slate, go to Deliver (megaphone icon), then Mailings. On the right, select the folder/subfolder where your email belongs. Units are categorized by college or department. Select New Mailing. (In some cases, you may want to make a copy of an already-existing email. To do so, select the email, then Copy Mailing. Be sure to uncheck "Copy Query" in the resulting pop-up box.) Name should be the subject line of the email. Folder should [...]

2608, 2019

How to Add an Email Request to Basecamp

Categories: How-tos|

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to match the subject line of your email. Add your Admissions Counselor to the Assigned to section. Add the date you want the email to be sent in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which may cause delays in processing the email). [...]

2308, 2019

Program Explorer Edit Policy

Categories: Policies|

The Program Explorer is an interface on the Admissions website that allows users to explore undergraduate majors. College staff can edit a program's description, list of career options, and/or list of related majors. All other information included on a program's page comes from data sources cited within the footnotes section and is not editable. Major Descriptions Descriptions are carefully crafted to be informative and readable (for those who do not [...]

2208, 2019

Email Send Policy

Categories: Policies|

Email Requirements All emails to inquiries or admitted students should be sent via Slate, and in cooperation with the Office of Undergraduate Admissions and Office of Enrollment Management. This ensures that student statuses are up to date, and reduces the risk of emails being filtered as spam. In addition, it allows centralized metrics and functional tracking. An email submission by an academic unit must be about the academic unit, [...]

1808, 2019

Text Messaging Policy

Categories: Policies|

Text Send Requirements All text messages should be sent via Slate, and in cooperation with the Office of Undergraduate Admissions. This ensures that student statuses are up to date, and reduces the risk of texts being filtered as spam. In addition, it allows centralized metrics and functional tracking. Importantly, the unit sending the text message must have staff online for at least two hours after sending a text message [...]

1807, 2019

How To Edit Major Information on the Admissions Website

Categories: How-tos|

Program Explorer We present our programs of study through an interface called Program Explorer. This tool allows students to see what we offer and learn more about each program of interest. Some of the program information comes directly from data sources, however some information is provided by the college. You can read more about the what this within our policy for editing major information within the Program Explorer. If you [...]

1807, 2019

10 Tips for Creating Effective Emails

Categories: How-tos|

1. Define your purpose. You should always have a clearly defined purpose for your emails so that you can keep your content focused on that purpose. If you don’t have a clearly defined purpose, you should probably revisit whether the email is necessary. 2. Know your audience. For starters, Gen Zers (categorized as 19 years of age and under) know how to educate themselves and find information. They’re driven [...]

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