What is a marketing plan?

A marketing plan is a key component to recruiting and yielding students. It provides an overview of what marketing programs you plan to utilize to achieve your objectives and articulates how success will be measured.

Does OUA have a marketing plan?

Yes, the Office of Undergraduate Admissions has a marketing plan, and we’re happy to share it with the R&Y Network. We’re also happy to share other units’ marketing plans upon request.

Do I need a marketing plan?

Yes. Each college or academic unit that partners with the Office of Undergraduate Admissions to recruit and/or yield students must create a comprehensive annual marketing plan and share it with us by August 1.

If you need assistance putting together a marketing plan, please reach out to OUA-Contact. We’re happy to help.

Why do I have to submit a marketing plan?

It’s important for all units to coordinate recruitment efforts so the prospective student experience is unified and clear. It’s also important for us to leverage our resources together to make the most impact. This requires us to be strategic and work effectively as one team, sharing our plans and insights.