What is a communication plan? A communication plan includes all of the communications you intend to deliver to your target audiences. It should articulate the who, what, and when for all of your strategic communications. Does OUA have a communication plan? Yes, the Office of Undergraduate Admissions has several communication plans, each built around a different audience segment or a campaign theme, such as visiting campus. Do I need a communication plan? Yes. Each college or academic unit that partners with the Office of Undergraduate Admissions to recruit and/or yield students must create a communication plan and share it with us [...]