What Is SEO? SEO, or search engine optimization, is the process of making content streamlined to achieve better results on searched topics. For example, the Office of Undergraduate Admissions should be a topic result on Google for the search term "University of Illinois Admissions." When someone types in that search term, our website should be one of the first results. The largest web traffic source category for the Admissions website is search. For many of us, search traffic makes up much of the traffic we get on our websites each day. Many of us like to imagine that users come into [...]
What Is Market Research? Research is an important part of understanding our audiences. Market research can provide us with key data on audience opinion, viable communications tactics, and more. Students, parents, and other stakeholders in the admissions process have a lot of opinions on what they want. We should listen to them! Listening to our audiences will improve our communications and marketing efforts. If you're planning on your own research efforts, let us know. Ask for any help or advice you might need and be sure to share the results of your research. Research in one area of campus can likely [...]
Reporting allows us to evaluate our success in communication and marketing efforts as well as do research for future projects. Enrollment Management offers a variety of reporting that's helpful to units across campus. If you're a unit that sends communications via Enrollment Management/OUA processes, you can request small-scale custom reporting as well. Reporting Resources Accept/Decline Surveys. Our accept/decline surveys allow units to look at a variety of questions asked to students who either accepted or declined their offer of admission to the University of Illinois Urbana-Champaign. Students respond to questions about how they found the university, why they made their choice, [...]
The Annual Marketing Report provides a summary of marketing activity related to undergraduate recruitment and yield through the Office of Undergraduate Admissions. 2021 Marketing Report Slide deck Recorded presentation We recommend watching the recording to get the most information. Topics include: The enrollment funnel Marketing efforts and goals by channel OUA's advertising efforts & strategy Web content performance Social media performance Email outcomes & more
In case you missed the webinar, here is a link to the slides and a video of the presentation.
Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends. Data requests should present efficient solutions to straightforward problems or questions. They should not be used to create specialized workarounds to solve niche problems. Requested data and reports will be presented in Tableau or in a live Slate report. Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements Data requests [...]