Research

What Is Market Research? Research is an important part of understanding our audiences. Market research can provide us with key data on audience opinion, viable communications tactics, and more. Students, parents, and other stakeholders in the admissions process have a lot of opinions on what they want. We should listen to them! Listening to our audiences will improve our communications and marketing efforts. If you're planning on your own research efforts, let us know. Ask for any help or advice you might need and be sure to share the results of your research. Research in one area of campus can likely [...]

2022-05-19T12:51:42-05:00Strategy|

Reports

Reporting allows us to evaluate our success in communication and marketing efforts as well as do research for future projects. Enrollment Management offers a variety of reporting that's helpful to units across campus. If you're a unit that sends communications via Enrollment Management/OUA processes, you can request small-scale custom reporting as well. Reporting Resources Accept/Decline Surveys. The accept/decline surveys allow units to look at a variety of questions asked to students who either accepted or declined their offer of admission to the University of Illinois Urbana-Champaign. Students respond to questions about how they found the university, why they made their choice, [...]

2022-04-20T11:11:02-05:00Analysis|

Annual Marketing Report

The Annual Marketing Report provides a summary of marketing activity related to undergraduate recruitment and yield through the Office of Undergraduate Admissions. 2021 Marketing Report Slide deck Recorded presentation We recommend watching the recording to get the most information. Topics include: The enrollment funnel Marketing efforts and goals by channel OUA's advertising efforts & strategy Web content performance Social media performance Email outcomes & more

2022-04-05T10:58:00-05:00Strategy|

How to Add a Mailing, Data or Report Request in Basecamp

In Basecamp, go to the project called "Communications | Your College." In the To-Do List, name the to-do to briefly describe your report request. Add your OUA Contact Person to the Assigned to section. Add the date you want the mailing to be sent to you or report to be received in the Due on section. Be sure to select A specific day ("Runs for multiple days" doesn't show up on our assignment list, which may cause delays in processing your request). We recommend adding all data requests to Basecamp two weeks before the due date. We require a lead time of five days for [...]

2022-03-10T12:53:53-06:00Training|

Data Request Policy

Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends Requested data and reports will be presented in Tableau or in a live Slate report Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements The data request must be submitted within Basecamp (OUA's project management platform) and assigned to OUAContact@illinois.edu. Each request will be reviewed for the following requirements: Complete [...]

2022-03-10T12:53:08-06:00Training|
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