Top Priorities for Email Focus on your email strategy. Email is one of the most direct methods of communicating with our audience, and in-house surveys show it's the number one way students wish to be contacted by us—so you'll want to make your emails count. Know who you can communicate with. Review our audience policy for more information. Follow our email best practices. Review our email policy for more information. Encourage action. It's important for your emails to have a strong call to action, whether that action is big, like signing up to attend an event, or small, like exploring a page [...]
Tips for Creating & Sending Emails
Email is the most important communication channel we currently have, so it’s critical that we make our emails as effective as possible. Here are a couple tips to ensure we do just that. Keep It Simple Many of our emails go beyond text only and utilize HTML to create more visually appealing designs. This can often cause us to overcomplicate things. In fact, sometimes text-only emails are the most effective, and they’re certainly the most simple. Text-only emails, especially sent from a person instead of a unit, can feel more personalized and elicit higher open rates. Branding can be incorporated by [...]
How to Add an Email to Slate
In most cases, emails are sent by our data team through Slate. For more details, review our email policy and how to submit an email request in Basecamp. If you haven't used Slate before, learn how to request access on our new member page. Please note that privileges vary. In Slate, go to Deliver (megaphone icon), then Mailings. On the right, select the folder/subfolder where your email belongs. Units are categorized by college or department. Select New Mailing. (In some cases, you may want to make a copy of an already-existing email. To do so, select the email, then Copy Mailing. Be sure to [...]
10 Tips for Creating Effective Emails
1. Define your purpose. You should always have a clearly defined purpose for your emails so that you can keep your content focused on that purpose. If you don’t have a clearly defined purpose, you should probably revisit whether the email is necessary. 2. Know your audience. For starters, Gen Zers (categorized as 19 years of age and under) know how to educate themselves and find information. They’re driven workers who want to make a difference in the world, and they prefer to communicate with images. 3. Consider your subject line. Some writers overlook subject lines entirely, while others agonize [...]