Top Priorities for Direct Mail Be strategic with populations. In order to reduce both physical and financial waste, you should be as strategic as possible with the populations you choose to engage through direct mail. This could mean sending to admits only, or sending to top-tier inquiries (those that have signed up for more information directly through our inquiry forms). Focus on yield. When a student is admitted, we have their address and we know their program of study. Plus, we know the student is more serious about enrolling. Direct mail can be much more effective at this stage. Consider ROI. [...]