Research

What Is Market Research? Research is an important part of understanding our audiences. Market research can provide us with key data on audience opinion, viable communications tactics, and more. Students, parents, and other stakeholders in the admissions process have a lot of opinions on what they want. We should listen to them! Listening to our audiences will improve our communications and marketing efforts. If you're planning on your own research efforts, let us know. Ask for any help or advice you might need and be sure to share the results of your research. Research in one area of campus can likely [...]

2022-05-19T12:51:42-05:00Strategy|

Reports

Reporting allows us to evaluate our success in communication and marketing efforts as well as do research for future projects. Enrollment Management offers a variety of reporting that's helpful to units across campus. If you're a unit that sends communications via Enrollment Management/OUA processes, you can request small-scale custom reporting as well. Reporting Resources Accept/Decline Surveys. The accept/decline surveys allow units to look at a variety of questions asked to students who either accepted or declined their offer of admission to the University of Illinois Urbana-Champaign. Students respond to questions about how they found the university, why they made their choice, [...]

2022-04-20T11:11:02-05:00Analysis|

Annual Marketing Report

The Annual Marketing Report provides a summary of marketing activity related to undergraduate recruitment and yield through the Office of Undergraduate Admissions. 2021 Marketing Report Slide deck Recorded presentation We recommend watching the recording to get the most information. Topics include: The enrollment funnel Marketing efforts and goals by channel OUA's advertising efforts & strategy Web content performance Social media performance Email outcomes & more

2022-04-05T10:58:00-05:00Strategy|

2022 Admissions Cycle Marketing Plan

Chris Axtman-Barker, Marketing Coordinator within the Office of Communications for Enrollment Management, presents the 2022 Admissions Cycle Marketing Plan, providing information on overall strategy and ways to collaborate. If you work in a college or campus unit here at UIUC and create a marketing plan for prospective students, this is resource designed primarily to inform you of our efforts within Undergraduate Admissions. The slide deck for this presentation is also available for viewing, but keep in mind it lacks valuable context found within the presentation recording.

2022-03-10T13:00:37-06:00Strategy|

How to Define Your Audience

Audience Parameters Following are the four audience parameters we need in order to process your email requests in Basecamp. Be as specific as possible in your request, avoiding the use of "all," since this doesn't give us enough information. 1. Current Student Status As a rule, you can only send emails to students in your college's interest area who have the following status: Inquiries - students who have expressed an interest in Illinois and your college's interest area Admits - students who have been admitted to Illinois but haven't yet accepted their offer to attend Accepts - students who have accepted [...]

2022-03-10T12:53:21-06:00Training|

College/Unit Marketing and Communication Plan Policy

Marketing Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to OUAContact@illinois.edu by August 1. Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity. Communication Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a communications plan to OUAContact@illinois.edu by August 1. The communication plan should include all of the upcoming cycle's emails, mailings, event invitations, and other communications projects for both the college and any departments [...]

2022-03-10T12:52:45-06:00Training|
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