Calling & Texting

Top Priorities for Calling & Texting Encourage action. Calling and texting should be restricted to campaigns. In other words, you should have a specific reason for calling or texting, encouraging action. Avoid marketing messages. These are not appropriate channels for general marketing messages. Again, focus on a call to action. Target specific populations. If you have an audience segment that you wish to target, calling and texting could be ideal. For example, you may be trying to increase enrollment from a particular group. A call or text may be perfect to encourage applying. Plan in advance, if possible. It's helpful to [...]


How to Add a Text Message Request to Basecamp

In Basecamp, go to the project called “Communications | Your College.” In the To-Do List, name the to-do to match the subject of your text. Add your OUA Contact Person to the Assigned to section. Add the date you want the text to be sent in the Due on section. Be sure to select A specific day (“Runs for multiple days” doesn’t show up on our assignment list, which may cause delays in processing). We recommend adding all text requests to Basecamp three weeks before the send date. We require a lead time of five days for text processing. Your OUA Contact Person should alert the [...]


How to Send Text Messages from Slate

Before any texts can be sent, your unit must set up a phone number, have a Slate inbox, and communicated who will be responding to reply texts and for how long. See texting policies for more details. Making your text Login to Slate. Navigate to the deliver icon at the top menu bar (the megaphone). Select the "New Mailing" button at the top left. Next, you will see the New Mailing screen. Enter a name for your text, choose the relevant folder, sub folder, and realm your text should be in (College folder, FAA  subfolder, and FAA realm in this [...]


Text Messaging Policy

Texting Requirements All text messages should be sent via Slate, in cooperation with the Office of Enrollment Management. This ensures that student statuses are up to date, reduces the risk of texts being filtered as spam, and enables centralized metrics and functional tracking. The unit sending the text message must have staff online for at least two hours after sending a text message to handle responses. Communication expectations with text messages are immediate, unlike email. You must have consent to text the people on your list. When a student or parent fills out an inquiry form, they have the option to [...]

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