Top Priorities With Handouts Focus on your content. With content pieces, make sure the focus is on your unit/services. Avoid including admissions content or anything that runs the risk of changing. Share stories and make the material as engaging and worthwhile as you can. Consider the quality. Cheap handouts will be ignored and find their way to the trash quickly. Invest in high-quality pieces, such as booklets, die-cuts, or keepsake items like swag. Fun items attract attention and are more likely to last. Build and strengthen brand awareness. Aside from making sure your content is on brand, try to produce lasting [...]