Top Priorities With Video
- Entertain and inform. Students are watching how-to videos and being entertained on YouTube. To meet them where they are, we must create entertaining ways for students to digest information they may need.
- Encourage YouTube subscriptions. It’s good practice (and quite common) to build a prompt into the end of your videos encouraging subscriptions to your channel.
- Don’t fret about production quality. High school students are accustomed to seeing user-generated content from phones and tablets by amateur videographers. That’s the nature of YouTube and other social platforms. Prioritize making engaging content over high-production-value output.
- Upload regularly. Set a schedule and organize your content into series. YouTube and other video-friendly platforms are great for keeping up engagement and fostering relationships over time.
OUA’s Video Strategy
Students are watching how-to videos and being entertained on YouTube and other platforms. To meet them where they are, we aim to create entertaining ways for students to digest information they may need.
Our video strategy focuses on:
- Utilizing multiple platforms (YouTube, Instagram, TikTok)
- Promoting lead-generating ads
- Answering common questions
- Showcasing student life
- Showcasing campus and CU
How to Measure Success
- Number of views. Obviously, more eyes on a video means more engagement.
- Number of subscribers. Specifically increasing your number of YouTube subscribers is a good measure of success with video.
- Video searchability. Linking your videos to keywords means more organic traffic. You want your videos to be as search-friendly as possible.