Applicant Communication Policy

An applicant is defined as a student that has submitted an application but has not yet received a decision. Therefore an applicant audience includes students that will unfortunately be denied. Due to the sensitive nature of applicant communications, colleges and units are not allowed to communicate with applicants. The Office of Undergraduate Admissions manages an applicant communications plan to ensure students continue to receive touch points from Illinois while awaiting a decision.


Data Request Policy

Colleges and units may submit a data request to obtain information regarding audiences or general student trends. Data Request Restrictions Requested data should be about the college or academic unit's audience, or general student trends Requested data and reports will be presented in Tableau or in a live Slate report Data will not be exported from Slate unless absolutely necessary. This protects student data and ensures information is as recent as possible. Data Request Requirements The data request must be submitted within Basecamp (OUA's project management platform) and assigned to Each request will be reviewed for the following requirements: Complete [...]


College/Unit Marketing and Communication Plan Policy

Marketing Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a comprehensive marketing plan to by August 1. Marketing plans are shared with the R&Y Network and reviewed by Enrollment Management. Not only does this allow for transparency, but it also optimizes coordination of activity. Communication Plan Requirements Before each admissions cycle, colleges and other strategic partners are required to submit a communications plan to by August 1. The communication plan should include all of the upcoming cycle's emails, mailings, event invitations, and other communications projects for both the college and any departments [...]


Program Explorer Edit Policy

What is the Program Explorer? The Program Explorer is an interface on the Admissions website that allows users to explore undergraduate majors. What information is editable within the Program Explorer? College staff may request an edit to the following information: Description –Descriptions are carefully crafted to be informative and understandable for those who do not yet have a high school degree. Please consider these factors when submitting an edit suggestion. If an edit is submitted by a department, it will be sent to the applicable college/unit's communication and recruitment representatives for approval. Career options Related majors – This section is designed [...]


Email Send Policy

Email Requirements All emails to inquiries or admitted students must be sent via Slate, and in coordination Enrollment Management. This ensures that student statuses are accurate, reduces the risk of emails being filtered as spam, and enables centralized metrics and functional tracking. An email from an academic unit must be about the academic unit, it's subject area, relevant interests, or majors. Broad campus topics such as application dates and deadlines, visiting (in general), living on campus, etc. are covered by the Office of Undergraduate Admissions and should be avoided by academic units. Email Send Request Requirements The email send request must [...]


Text Messaging Policy

Texting Requirements All text messages should be sent via Slate, in cooperation with the Office of Enrollment Management. This ensures that student statuses are up to date, reduces the risk of texts being filtered as spam, and enables centralized metrics and functional tracking. The unit sending the text message must have staff online for at least two hours after sending a text message to handle responses. Communication expectations with text messages are immediate, unlike email. You must have consent to text the people on your list. When a student or parent fills out an inquiry form, they have the option to [...]


How To Edit Major Information on the Admissions Website

Program Explorer We present our programs of study through an interface called Program Explorer. This tool allows students to see what we offer and learn more about each program of interest. Some of the program information comes directly from data sources, however some information is provided by the college. You can read more about this within our policy for editing major information within the Program Explorer. If you have a program that needs editing, please submit a request. Submit edit

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