Lead Generation
What Is Lead Generation? Lead generation is the process of capturing names and information of people interested in something. For our purposes, lead generation often means someone provides a unit with information (name, email, address, etc.) and in turn expects something from the university. For example, when a student signs up to receive more information or registers to attend an event, they submit information and expect to hear more about what a unit can offer them. These leads then become actionable. For every name, email, and address entered into Slate, a person can be contacted by units relevant to them. This [...]