It is important to make a communication plan. Having all of your messages in one place, with brief descriptions, timelines, and send dates will make planning for the rest of the cycle much easier. These plans will also help you evaluate your message holistically, focus your messaging, and target the right audiences. Think about your audience. What are their needs? What do you need to tell them in order for them to be successful? You can always refer to the suggested key messages for colleges and academic units: unique academics, post-graduate success and rankings, and differentiating experiences. Remember, messaging from OUA [...]