SEO
What Is SEO? SEO, or search engine optimization, is the process of making content streamlined to achieve better results on searched topics. For example, the Office of Undergraduate Admissions should be a topic result on Google for the search term "University of Illinois Admissions." When someone types in that search term, our website should be one of the first results. The largest web traffic source category for the Admissions website is search. For many of us, search traffic makes up much of the traffic we get on our websites each day. Many of us like to imagine that users come into [...]