What Is SEO? SEO, or search engine optimization, is the process of making content streamlined to achieve better results on searched topics. For example, the Office of Undergraduate Admissions should be a topic result on Google for the search term "University of Illinois Admissions." When someone types in that search term, our website should be one of the first results. The largest web traffic source category for the Admissions website is search. For many of us, search traffic makes up much of the traffic we get on our websites each day. Many of us like to imagine that users come into [...]



Top Priorities for Your Website Make your inquiry form easy to find. Ultimately, you want to convert your prospective student traffic into inquiries. This means your inquiry form should be front and center on all pages. The best way to do this is to incorporate it into your navigation. Focus on relevant, engaging content. What do prospective students want to know? What will get them interested in your programs? Videos, student stories, and outcomes information are all great for engagement. Integrate this content into your pages. You goal is to keep students on your site and convert them into inquiries. Optimize [...]

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