Top Priorities for Your Website Make your inquiry form easy to find. Ultimately, you want to convert your prospective student traffic into inquiries. This means your inquiry form should be front and center on all pages. The best way to do this is to incorporate it into your navigation. Focus on relevant, engaging content. What do prospective students want to know? What will get them interested in your programs? Videos, student stories, and outcomes information are all great for engagement. Integrate this content into your pages. You goal is to keep students on your site and convert them into inquiries. Optimize [...]