About Bethan Owen

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So far Bethan Owen has created 28 blog entries.

Cycle Overview

Stages of a Cycle Here are the key points throughout a cycle for first-year applicants: Application opens Early action admission deadline Regular admission deadline (application closes) Early action admission notification (decisions are released) Regular admission notification (decisions are released) Accept deadline New student registration Students begin classes Tenth day of classes (official enrollment numbers are released) Key Dates & Deadlines The undergraduate application cycle starts when the application for admission becomes available, which is typically September 1. The cycle ends with the deadline for students to accept their offers of admission, which is typically May 1. Although these two dates rarely [...]

2023-05-24T14:49:00-05:00Strategy|
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Handouts

Top Priorities With Handouts Focus on your content. With content pieces, make sure the focus is on your unit/services. Avoid including admissions content or anything that runs the risk of changing. Share stories and make the material as engaging and worthwhile as you can. Consider the quality. Cheap handouts will be ignored and find their way to the trash quickly. Invest in high-quality pieces, such as booklets, die-cuts, or keepsake items like swag. Fun items attract attention and are more likely to last. Build and strengthen brand awareness. Aside from making sure your content is on brand, try to produce lasting [...]

2022-04-20T10:00:27-05:00Communications|
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Presentations

Top Priorities With Presentations Brand appropriately. Make sure your presentations have the appropriate branding in place, including logos, colors, messaging, etc. It's critical that all of our materials fit together, both through appearance and content. Be engaging. Audiences come to a conclusion on what level of engagement is necessary within the first 90 seconds of your presentation, so it's important to be engaging. Keep things concise and understand your audience. Give them what they want and keep them interested. Complement the presenter with your slides. Presentation slides should not simply display text that is read by the presenter. The two roles [...]

2022-04-20T10:02:16-05:00Communications|
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Social Media

Top Priorities for Social Media Engage prospective students. Make sure you post content that is appealing for teenagers and addresses their interests and needs. It's also important to consider what platforms are most relevant for high school students. If posts elicit comments, try to interact with your audience. Generate leads. Direct social content to landing pages where students can easily sign up for more information. Share information. This may seem obvious, but it's important to share the right information. Your social channels are perfect for content specific to your area of campus. Talk about classes, faculty, projects, and anything else that [...]

2022-04-20T10:01:08-05:00Communications|
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Video

Top Priorities With Video Entertain and inform. Students are watching how-to videos and being entertained on YouTube. To meet them where they are, we must create entertaining ways for students to digest information they may need. Encourage YouTube subscriptions. It's good practice (and quite common) to build a prompt into the end of your videos encouraging subscriptions to your channel. Don't fret about production quality. High school students are accustomed to seeing user-generated content from phones and tablets by amateur videographers. That's the nature of YouTube and other social platforms. Prioritize making engaging content over high-production-value output. Upload regularly. Set a [...]

2022-04-20T10:01:36-05:00Communications|
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Direct Mail

Top Priorities for Direct Mail Be strategic with populations. In order to reduce both physical and financial waste, you should be as strategic as possible with the populations you choose to engage through direct mail. This could mean sending to admits only, or sending to top-tier inquiries (those that have signed up for more information directly through our inquiry forms). Focus on yield. When a student is admitted, we have their address and we know their program of study. Plus, we know the student is more serious about enrolling. Direct mail can be much more effective at this stage. Consider ROI. [...]

2022-04-20T09:59:20-05:00Communications|
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Directory

The R&Y Network directory helps you connect with colleagues across campus that participate in recruiting and yielding undergraduate students. To view the directory, you must log in to Box using your illinois.edu email address. View Directory

2022-09-12T10:28:17-05:00About R&Y|
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Joining

Who can join the R&Y Network? Any campus professional involved with recruiting and yielding undergraduate students can request to join the R&Y Network. How can I join the R&Y Network? First, you must request to join the R&Y Network. Every request to join is reviewed and access is granted based on two factors: (1) your role as it relates to undergraduate student recruitment at Illinois, and (2) your unit's approval. What are the benefits of joining the R&Y Network? As a member you will receive important information regarding the admissions cycle, best practices, and policies. You can also view the membership [...]

2021-12-15T09:22:09-06:00About R&Y|
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