1. Define your purpose. You should always have a clearly defined purpose for your emails so that you can keep your content focused on that purpose. If you don’t have a clearly defined purpose, you should probably revisit whether the email is necessary. 2. Know your audience. For starters, Gen Zers (categorized as 19 years of age and under) know how to educate themselves and find information. They’re driven workers who want to make a difference in the world, and they prefer to communicate with images. 3. Consider your subject line. Some writers overlook subject lines entirely, while others agonize [...]